We created a product launch film with a futuristic twist. The visuals and messages make it clear that ThinkTop is superior to the competition. We also created five mini films in the same style to highlight various product features and benefits. We made sure the message got out to everyone with other materials like roll-ups, a mini-brochure, web banners and both physical and digital ads.
The launch also included internal communication and learning to ensure Alfa Laval employees had all the right answers to customer questions and were able to maximise the attention gained by the campaign.