“The video was very well received. Many saying it was the best video they have seen Alfa Laval do, and no competitors ever came close.”
THINKTOP | CUSTOMER: ALFA LAVAL
Communication to launch new valve technology
The product brand ThinkTop is a well-established one. Replacing the present Alfa Laval valves with a new one was not justanother product launch. In order to ensure the success of the launch and a successful transition from the old ThinkTop to the new ThinkTop, we created an internal package of communication and learning tools.
Part of this package was this film for internal launch to key stakeholders at an important fair. The narrative was simple and fun, as the subject is complicated and technical.