{"id":2726,"date":"2022-03-28T14:23:11","date_gmt":"2022-03-28T14:23:11","guid":{"rendered":"https:\/\/test.symbal.com\/?page_id=2726"},"modified":"2023-05-08T08:42:07","modified_gmt":"2023-05-08T08:42:07","slug":"our-book","status":"publish","type":"page","link":"https:\/\/www.symbal.com\/sv\/our-book\/","title":{"rendered":"Our book"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Top Banner&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fffcf0&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; background_enable_video_mp4=&#8221;off&#8221; min_height=&#8221;430px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;430px&#8221; height_tablet=&#8221;auto&#8221; height_phone=&#8221;auto&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Futura||||||||&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;38px&#8221; header_2_font=&#8221;Futura||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span class=\"ui-provider gp b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Businesses don&#8217;t change &#8211; people do<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Proxima Nova||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We\u2019ve boiled down 20 years of change experience into a book that gives you a framework for planning, preparing and executing efficient change communication.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.monstercampaigns.com\/c\/i0ajmwxaolpjic0hho3w\/&#8221; button_text=&#8221;Download the free e-book&#8221; button_alignment=&#8221;left&#8221; module_id=&#8221;button&#8221; module_class=&#8221;button&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#000000&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;4px&#8221; button_font=&#8221;Proxima Nova||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_margin_tablet=&#8221;|0px||0px|false|false&#8221; custom_margin_phone=&#8221;|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; 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header_2_font=&#8221;Futura||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;0px|-26px|0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" contenteditable=\"true\" data-shortcode-id=\"0.0.0.0-1680694386349\" data-quickaccess-id=\"header\">The change communication and learning model for efficient change<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Proxima Nova||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;20px&#8221; header_6_font=&#8221;Proxima Nova||||||||&#8221; header_6_font_size=&#8221;16px&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The essence and the benefit of our Change Communication and Learning Model is that it not only describes the change journey for an individual person, but also provides guidelines for HOW to communicate with many people in a community, during each of the steps of the journey that we introduce.<\/p>\n<p>Look inside our book! \u2794<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code 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