{"id":2528,"date":"2022-03-16T09:59:43","date_gmt":"2022-03-16T09:59:43","guid":{"rendered":"https:\/\/test.symbal.com\/?p=2528"},"modified":"2023-04-06T08:52:51","modified_gmt":"2023-04-06T08:52:51","slug":"the-trap-of-stuffing-square-pegs-into-round-holes","status":"publish","type":"post","link":"https:\/\/www.symbal.com\/sv\/the-trap-of-stuffing-square-pegs-into-round-holes\/","title":{"rendered":"The trap of stuffing square pegs into round holes."},"content":{"rendered":"

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header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]One trap that\u2019s pretty easy to fall into is when the change you want to make hasn\u2019t been properly prepared. In other words, you haven\u2019t done your homework.<\/p>\n

In recent decades, many companies have been pushing forward, expanding at a rapid pace, and generally seeing the world as their oyster. Many companies have grown through new acquisitions, for example by acquiring their local competitors. In recent years, digitalisation of business and operations has accounted for much of the change initiatives that are being implemented.<\/p>\n

Initiatives to expand through acquisitions and digitalisation often face their biggest challenge in the existing corporate culture, which can hinder the push forward that one strives for.<\/p>\n

What is the trap of stuffing square pegs into round holes?<\/h2>\n

To illustrate, we\u2019re going to look at a company that made its way into Europe from their beginnings as local Scandinavian manufacturers.<\/p>\n

This company moved into the European market and became a European company through the acquisition of several other companies. Over the course of a decade, they went from having a few hundred employees to having a few thousand. Although the effect was not intended, after a few years \u2013 and a few CEO changes \u2013 they got stuck with a huge melting pot of cultural differences, suspicion and change fatigue.<\/p>\n

There are many different explanations as to why this didn\u2019t go as well as they\u2019d hoped. Some blamed it on fierce competition and new consumer goods. Our conclusion was somewhat blunter.<\/p>\n

Firstly, they didn\u2019t compare cultures<\/strong>\u00a0to judge how big the differences really were between the Swedish company and the companies they\u2019d acquired. Target group analysis and general planning for how to manage a company\u2019s most important resource \u2013 people \u2013 rarely gets the attention it requires. And it certainly didn\u2019t work out in this case.<\/p>\n

Secondly, the integration of people through involvement was non-existent.<\/strong>\u00a0Attempts were made to stuff square pegs into round holes without inviting employees to participate in the continuing changes.<\/p>\n

These are two mistakes made by many enterprises that, with the support of financiers, bought too many companies too quickly. In this case, it didn\u2019t work mainly because of how upper management perceived and involved the employees and operational managers, both in the parent and in the acquired companies.<\/p>\n

Swedish managers, engineers and salesmen would come in and show people how things should work, with the goal of total integration of work and IT processes, organisational structures, etc. Because of this, the problems for each newly acquired company grew exponentially; There were\u00a0cultural clashes, clashes in views and in general ways of working.<\/strong>
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Unfortunately, if we relate the \u2018square pegs in round holes\u2019 trap to today\u2019s business world, we still see that new working methods and technological solutions are being rolled out with the same \u2018overly optimistic expectations\u2019<\/p><\/blockquote>\n

Practical tips for the change communicator<\/h2>\n

For this tip, we\u2019ll focus on the \u2018educational battle\u2019 that you as a communicator might need to take on to deliver value to the business.<\/p>\n

It\u2019s a tough one. You might not have been involved in the decision making yourself. The expectation on you is to help make change happen. To be of high value to the business, you have to defend the truth, in particular the truths about human psychology and behaviour. A change communicator should be the translator of the sender\u2019s directives, and the spokesperson for the receivers \u2013 both at the same time.<\/p>\n

This means you need to work with what you know about the receiver\u2019s ability to change and match contemporary science on change. You need to work on your business case for the change work ahead; assess the cost of input (leadership, communication and learning activities) vs. output; take into account the probable effect on people\u2019s ability to change their behaviour and to stay productive at the same time.<\/p>\n

If you haven\u2019t properly considered the actual differences between daily activities and what you want to change, you will quickly face strong forces of resistance. This resistance won\u2019t really be about reluctance, but rather about a lack of competence, motivation and clear expectations.<\/p>\n

Out in the marketplace, the need to adapt your initiatives to reality becomes even clearer: if the customer doesn\u2019t see the benefit of your new product, they won\u2019t buy it!<\/p>\n

A useful tool is the change curve (by psychiatrist Elisabeth Kubler-Ross<\/em>). If the human change pattern applies on an individual level, what happens to a whole organisation when people spend time in the valleys of denial and confusion? What is the cost of lower productivity?\u00a0How can we minimise the depth and the duration of the drop in productivity? The answers lie in proper management, leadership and CHANGE COMMUNICATION.<\/strong><\/p>\n

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Related insights<\/span><\/h3>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”current” excerpt_length=”100″ show_more=”on” show_author=”off” show_date=”off” masonry_tile_background_color=”#FFFFFF” _builder_version=”4.16″ header_font=”Lato|700|||||||” body_font=”Lato||||||||” body_text_color=”#898f99″ body_line_height=”1.6em” meta_font=”Open Sans||||||||” meta_text_color=”rgba(137,143,153,0.61)” meta_line_height=”1.8em” read_more_font=”Open Sans|700|||||||” read_more_text_color=”#4BB5A0″ read_more_line_height=”2.5em” pagination_font=”Lato|700||on|||||” pagination_text_color=”#fa7f28″ pagination_letter_spacing=”2px” border_radii=”on|15px|15px|15px|15px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”6px” box_shadow_blur=”54px” box_shadow_spread=”17px” box_shadow_color=”rgba(0,0,0,0.04)” global_colors_info=”{}”][\/et_pb_blog][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjIifX0=@” button_text=”View all insights” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Webinars” _builder_version=”4.16″ _module_preset=”default” background_color_gradient_start=”#fcf8e6″ background_color_gradient_end=”#ffffff” custom_padding=”100px||100px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”18px” text_line_height=”2em” header_font=”||||||||” header_text_color=”#FCF8E6″ header_2_font=”Lato|700|||||||” header_2_font_size=”42px” header_2_line_height=”1.5em” header_3_font=”Open Sans|700|||||||” text_orientation=”center” max_width=”800px” module_alignment=”center” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Monthly webinars\u00a0<\/span><\/h3>\n

Sign up to watch the replay of our latest webinars.<\/span><\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/02\/Ska\u0308rmavbild-2022-02-17-kl.-09.31.56.png” title_text=”Ska\u0308rmavbild 2022-02-17 kl. 09.31.56″ force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||-20px|” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/event.webinarjam.com\/register\/22\/ko98pco” url_new_window=”on” button_text=”Watch now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”12px” button_bg_color=”#fa7f28″ button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Lato|700||on|||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”||0px|” custom_padding=”8px||8px|” animation_style=”fold” box_shadow_style=”preset3″ box_shadow_color=”rgba(250,127,40,0.4)” button_letter_spacing_hover=”1px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#3c39e6″ header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Open Sans|700|||||||” header_5_font=”||||||||” background_color=”RGBA(255,255,255,0)” text_orientation=”center” custom_margin=”20px|20px|40px|20px” locked=”off” global_colors_info=”{}” header_4_font_size__hover_enabled=”on|desktop” header_4_font_size__hover=”15px”]<\/p>\n

\u00a0Structuring communication in a changing world<\/h4>\n

Knowing that up to 70% of change initiatives fail \u2013 how do we inspire, energise, and move people to overcome barriers to change? \u00a0In this seminar we\u2019ve invited Sara Ahlberg, Lisa-Marie Teubler and Gisela Bosco from MKB Fastighets.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/02\/Ska\u0308rmavbild-2021-12-15-kl.-15.42.45.png” title_text=”Ska\u0308rmavbild 2021-12-15 kl. 15.42.45″ force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_margin=”||-20px|” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/event.webinarjam.com\/register\/20\/qrlpofk” url_new_window=”on” button_text=”Watch now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”12px” button_bg_color=”#fa7f28″ button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Lato|700||on|||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”||0px|” custom_padding=”8px||8px|” animation_style=”fold” box_shadow_style=”preset3″ box_shadow_color=”rgba(250,127,40,0.4)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#3c39e6″ header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Open Sans|700|||||||” header_5_font=”||||||||” text_orientation=”center” custom_margin=”20px|20px|40px|20px” locked=”off” global_colors_info=”{}” header_4_font_size__hover_enabled=”on|desktop” header_4_font_size__hover=”15px”]<\/p>\n

How can we communicate effectively?<\/h4>\n

What moves people and what can help us overcome barriers? These questions are crucial to any communicator, but especially to change communicators.
\nGuest: Erik Modig.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/02\/Ska\u0308rmavbild-2021-12-15-kl.-15.52.27.png” title_text=”Ska\u0308rmavbild 2021-12-15 kl. 15.52.27″ force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||-20px|” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/event.webinarjam.com\/register\/19\/81673t6″ url_new_window=”on” button_text=”Watch now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”12px” button_bg_color=”#fa7f28″ button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Lato|700||on|||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”||0px|” custom_padding=”8px||8px|” animation_style=”fold” box_shadow_style=”preset3″ box_shadow_color=”rgba(250,127,40,0.4)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#3c39e6″ header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Open Sans|700|||||||” header_5_font=”||||||||” text_orientation=”center” custom_margin=”20px|20px|40px|20px” header_4_font_size_tablet=”” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” header_4_font_size__hover_enabled=”on|desktop” header_4_font_size__hover=”15px”]<\/p>\n

The power of gamification<\/h4>\n
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Listen to a discussion about gamification, why it is effective, and also learn about some real-life examples from organizations who apply gamification as a strategic tool in their L&D arsenal.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTUifX0=@” button_text=”View All Webinars” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” background_layout=”dark” custom_margin=”|||” custom_padding=”12px|30px|12px|30px” box_shadow_style=”preset3″ box_shadow_color=”rgba(60,57,230,0.15)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Improperly preparing for change is a common trap to avoid. Rolling out new working methods or tech solutions without target group analyses, planning, or cultural comparisons can lead to ineffective solutions. Ensure proper preparation to avoid frustration and avoid forcing square pegs into round holes.<\/p>","protected":false},"author":2,"featured_media":4115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-traps"],"yoast_head":"\nThe trap of stuffing square pegs into round holes. - Symbal Communication<\/title>\n<meta name=\"description\" content=\"A common mistake is not inviting employees to participate in the continuing changes. 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