{"id":2539,"date":"2022-03-16T10:27:01","date_gmt":"2022-03-16T10:27:01","guid":{"rendered":"https:\/\/test.symbal.com\/?p=2539"},"modified":"2023-04-06T09:17:17","modified_gmt":"2023-04-06T09:17:17","slug":"how-do-you-engage-middle-managers-in-your-company","status":"publish","type":"post","link":"https:\/\/www.symbal.com\/sv\/how-do-you-engage-middle-managers-in-your-company\/","title":{"rendered":"How do you engage middle managers in your company?"},"content":{"rendered":"

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text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

Imagine a big old oak tree full of birds. If you clap your hands hard enough, the whole flock will take off, and the tree will be left empty. The birds will fly in all directions for the first few seconds, but each individual bird will quickly adapt to the flock in a mass movement of circling around or flying away together.<\/p>\n

Imagine what happens if you walk away and leave the tree. What will the birds do then? It\u2019s highly likely that they\u2019ll come back and land comfortably in their good old tree once again. You go back to where you feel comfortable; everyone wants to be where they feel safe and secure.<\/p>\n

This scenario applies to us humans as well. It\u2019s all too easy to announce, \u201cNow we\u2019re going to do this, and I expect you to\u2026\u201d. Like the flock of birds, people eventually return to their tree. You can\u2019t just leave them hanging there. They need your encouragement, your understanding, and your trust.<\/p>\n

As we mentioned in \u2018The ketchup effect\u2019 trap, a common mistake we\u2019ve seen (many times!) is that middle managers either lack basic knowledge about the change initiative or haven\u2019t been given enough time to go through the personal change process themselves (from denial to commitment).<\/p>\n

This is often because\u00a0middle managers aren\u2019t seen as an important target group for change communication.<\/strong>\u00a0If you\u2019re a \u2018manager\u2019, you\u2019re expected to act quickly and decisively, to be loyal to the company, and to do your utmost to follow the company\u2019s strategic initiatives. Not engaging the middle manager in the change initiative is a huge opportunity wasted.<\/p>\n

 <\/p>\n

Optimize your change initiative – get everyone on board!<\/h2>\n

This is often because\u00a0middle managers aren\u2019t seen as an important target group for change communication.<\/strong>\u00a0If you\u2019re a \u2018manager\u2019, you\u2019re expected to act quickly and decisively, to be loyal to the company, and to do your utmost to follow the company\u2019s strategic initiatives. Not engaging the middle manager in the change initiative is a huge opportunity wasted.<\/p>\n

We\u2019ve seen situations where middle managers and their staff have sat in the \u2018big hall\u2019 listening to management\u2019s message that \u201cit\u2019s now time for a change initiative\u201d. And we\u2019ve seen how these middle managers tried to answer questions from their staff, while struggling with their own thoughts and feelings.<\/p>\n

Imagine giving your middle managers some personal downtime and helping them to explore the change initiative themselves, allowing them the time to reflect on the consequences for them and their group before announcing it to the employees.<\/p>\n

If you can get the manager \u2013 the boss bird \u2013 to realise the benefits of moving to another tree \u2013 or even to a new forest, then there\u2019s no longer a reason (or even a desire) to return.\u00a0A middle manager who acts as a change leader is the strongest and best communication channel to drive change<\/strong>\u00a0\u2013 away from the old and on to the new.<\/p>\n

Stefan Jacoby, the former head of Volvo Cars, once said during major business changes (at Mitsubishi, VW and Volvo), he found that getting middle managers on board as change drivers was the most difficult \u2013 but critical \u2013 aspect of a successful change initiative. This insight is also confirmed by research. It\u2019s one of the major take-aways from the global study about organisational changes that was published in the book Big Change, Best Path (by Warren Parry). It also corresponds to our own experience.<\/p>\n

So, don\u2019t skip the middle man(ager)!<\/strong><\/h3>\n

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Staff are generally much easier; getting a newly hired staff member on board, or even an established employee for that matter, is a lot more straightforward. In most cases, it\u2019s simply about performing tasks in a new way, or maybe with a few extra steps.<\/p>\n

For a middle manager, it\u2019s about so much more than day-to-day tasks: there\u2019s internal politics, power, as well as their own ambitions and egos. Many middle managers are strong personalities who\u2019ve made their own careers by being special in some way or by being especially good at something specific. You need to acknowledge and appreciate this.<\/p>\n

\n

For a middle manager, it\u2019s about so much more than day-to-day tasks: there\u2019s internal politics, power, as well as their own ambitions and egos. Many middle managers are strong personalities who\u2019ve made their own careers by being special in some way or by being especially good at something specific. You need to acknowledge and appreciate this.<\/p>\n<\/blockquote>\n

If you can get them on board, you\u2019ve won half the battle.<\/p>\n

\n

\n

Practical tips for the change communicator\u00a0<\/h2>\n
    \n
  • When you make your communication plan, start by entering middle managers at the top of the communication channels column.<\/li>\n
  • Prepare communications to be aimed at middle managers.<\/li>\n
  • Open up support channels directly to them.<\/li>\n
  • Bear in mind that just as you have your goal of reaching out with communication (and learning material) about a new change initiative, middle managers have their own operational goals that they need to prioritise.<\/li>\n
  • Open and responsive communication is crucial. If they can drive the change in the organisation, you too will succeed.<\/li>\n
  • Skip any rhetoric based on \u2018compliance\u2019 and respect that they may know more about the actual conditions for success than you do.<\/li>\n<\/ul>\n

     <\/p>\n

    \n

    \n

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    [\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”all” excerpt_length=”300″ show_more=”on” show_author=”off” show_date=”off” masonry_tile_background_color=”#FFFFFF” _builder_version=”4.16″ header_font=”Lato|700|||||||” body_font=”Lato||||||||” body_text_color=”#898f99″ body_line_height=”1.6em” meta_font=”Open Sans||||||||” meta_text_color=”rgba(137,143,153,0.61)” meta_line_height=”1.8em” read_more_font=”Open Sans|700|||||||” read_more_text_color=”#4BB5A0″ read_more_line_height=”2.5em” pagination_font=”Lato|700||on|||||” pagination_text_color=”#fa7f28″ pagination_letter_spacing=”2px” border_radii=”on|15px|15px|15px|15px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”6px” box_shadow_blur=”54px” box_shadow_spread=”17px” box_shadow_color=”rgba(0,0,0,0.04)” global_colors_info=”{}”][\/et_pb_blog][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjIifX0=@” button_text=”View all insights” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Webinars” _builder_version=”4.16″ _module_preset=”default” background_color_gradient_start=”#fcf8e6″ background_color_gradient_end=”#ffffff” custom_padding=”100px||100px||true|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”18px” text_line_height=”2em” header_font=”||||||||” header_text_color=”#FCF8E6″ header_2_font=”Lato|700|||||||” header_2_font_size=”42px” header_2_line_height=”1.5em” header_3_font=”Open Sans|700|||||||” text_orientation=”center” max_width=”800px” module_alignment=”center” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    Monthly webinars\u00a0<\/span><\/h3>\n

    Sign up to watch the replay of our latest webinars.<\/span><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/02\/Ska\u0308rmavbild-2022-02-17-kl.-09.31.56.png” title_text=”Ska\u0308rmavbild 2022-02-17 kl. 09.31.56″ force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||-20px|” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/event.webinarjam.com\/register\/22\/ko98pco” url_new_window=”on” button_text=”Watch now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”12px” button_bg_color=”#fa7f28″ button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Lato|700||on|||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”||0px|” custom_padding=”8px||8px|” animation_style=”fold” box_shadow_style=”preset3″ box_shadow_color=”rgba(250,127,40,0.4)” button_letter_spacing_hover=”1px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#3c39e6″ header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Open Sans|700|||||||” header_5_font=”||||||||” background_color=”RGBA(255,255,255,0)” text_orientation=”center” custom_margin=”20px|20px|40px|20px” locked=”off” global_colors_info=”{}” header_4_font_size__hover_enabled=”on|desktop” header_4_font_size__hover=”15px”]<\/p>\n

    \u00a0Structuring communication in a changing world<\/h4>\n

    Knowing that up to 70% of change initiatives fail \u2013 how do we inspire, energise, and move people to overcome barriers to change? \u00a0In this seminar we\u2019ve invited Sara Ahlberg, Lisa-Marie Teubler and Gisela Bosco from MKB Fastighets.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/02\/Ska\u0308rmavbild-2021-12-15-kl.-15.42.45.png” title_text=”Ska\u0308rmavbild 2021-12-15 kl. 15.42.45″ force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_margin=”||-20px|” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/event.webinarjam.com\/register\/20\/qrlpofk” url_new_window=”on” button_text=”Watch now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”12px” button_bg_color=”#fa7f28″ button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Lato|700||on|||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”||0px|” custom_padding=”8px||8px|” animation_style=”fold” box_shadow_style=”preset3″ box_shadow_color=”rgba(250,127,40,0.4)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#3c39e6″ header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Open Sans|700|||||||” header_5_font=”||||||||” text_orientation=”center” custom_margin=”20px|20px|40px|20px” locked=”off” global_colors_info=”{}” header_4_font_size__hover_enabled=”on|desktop” header_4_font_size__hover=”15px”]<\/p>\n

    How can we communicate effectively?<\/h4>\n

    What moves people and what can help us overcome barriers? These questions are crucial to any communicator, but especially to change communicators.
    Guest: Erik Modig.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/02\/Ska\u0308rmavbild-2021-12-15-kl.-15.52.27.png” title_text=”Ska\u0308rmavbild 2021-12-15 kl. 15.52.27″ force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||-20px|” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/event.webinarjam.com\/register\/19\/81673t6″ url_new_window=”on” button_text=”Watch now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”12px” button_bg_color=”#fa7f28″ button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Lato|700||on|||||” button_icon=”5||divi||400″ background_layout=”dark” custom_margin=”||0px|” custom_padding=”8px||8px|” animation_style=”fold” box_shadow_style=”preset3″ box_shadow_color=”rgba(250,127,40,0.4)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||||||” text_text_color=”#898f99″ text_font_size=”15px” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#3c39e6″ header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”Open Sans|700|||||||” header_5_font=”||||||||” text_orientation=”center” custom_margin=”20px|20px|40px|20px” header_4_font_size_tablet=”” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” header_4_font_size__hover_enabled=”on|desktop” header_4_font_size__hover=”15px”]<\/p>\n

    The power of gamification<\/h4>\n
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    Listen to a discussion about gamification, why it is effective, and also learn about some real-life examples from organizations who apply gamification as a strategic tool in their L&D arsenal.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTUifX0=@” button_text=”View All Webinars” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” background_layout=”dark” custom_margin=”|||” custom_padding=”12px|30px|12px|30px” box_shadow_style=”preset3″ box_shadow_color=”rgba(60,57,230,0.15)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Skipping middle managers is a common mistake. They may lack knowledge or not have gone through the personal change process themselves. This is due to their being overlooked as a change communication target group. 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