{"id":2202,"date":"2022-03-10T10:26:30","date_gmt":"2022-03-10T10:26:30","guid":{"rendered":"https:\/\/test.symbal.com\/?post_type=project&#038;p=2202"},"modified":"2023-04-21T11:29:15","modified_gmt":"2023-04-21T11:29:15","slug":"change-communication-concept-for-sodra-skog","status":"publish","type":"project","link":"https:\/\/www.symbal.com\/sv\/project\/change-communication-concept-for-sodra-skog\/","title":{"rendered":"Change Communication Concept for S\u00f6dra Skog"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fffcf0&#8243; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;87px||87px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;1044px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1044px&#8221; max_width_tablet=&#8221;1044px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Futura||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;20px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_margin_tablet=&#8221;0px||5px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>CHANGE COMMUNICATION<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Futura||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;48px&#8221; header_line_height=&#8221;50px&#8221; header_3_font=&#8221;Futura||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;20px&#8221; header_font_size_tablet=&#8221;48px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;50px&#8221; header_line_height_phone=&#8221;28px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Change Communication Concept for S\u00f6dra Skog<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Proxima Nova||||||||&#8221; text_text_color=&#8221;#153630&#8243; text_line_height=&#8221;20px&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>S\u00f6dra had a history of more or less well-implemented change initiatives. Symbal was hired because of our expertise in change communication strategy and practice. We were hired by S\u00f6dra Skog specifically for the introduction of a new business system and to prepare and plan the change communication that would support the introduction to employees and members. A second purpose was to develop a practical methodology and to increase the general competence to prepare, plan and roll out other IT applications going forward.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.symbal.com\/wp-content\/uploads\/2022\/03\/image-9.png&#8221; title_text=&#8221;image 9&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Proxima Nova||||||||&#8221; text_text_color=&#8221;#153630&#8243; text_line_height=&#8221;20px&#8221; header_4_font=&#8221;Futura||||||||&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_font_size=&#8221;24px&#8221; header_4_line_height=&#8221;28px&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;28px&#8221; text_line_height_phone=&#8221;20px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>The solution<\/h4>\n<p>Symbal change communication experts facilitated the preparations and planning for the change journey and trained key people in the project organization in change communication theory and practice. The conclusions, decisions and direction for how to empower change and implement IT applications in S\u00f6dra Skog was documented and published in the \u201cChange Communication Concept for S\u00f6dra\u201d. The documentation included:<\/p>\n<ul>\n<li>Situation analysis<\/li>\n<li>Target group analysis<\/li>\n<li>Stakeholder analysis<\/li>\n<li>Communication goals<\/li>\n<li>Messaging<\/li>\n<li>Story and visual direction<\/li>\n<li>Communication channels<\/li>\n<li>Practical guidelines for change communication<\/li>\n<li>Result<\/li>\n<\/ul>\n<h4>The results<\/h4>\n<p>Our support to S\u00f6dra Skog was highly appreciated and took the way IT-projects are implemented in S\u00f6dra Skog to a new level.<\/p>\n<p>\u201cSymbal helped us to understand change communication on a deeper level and to turn that understanding into functioning action plans and concepts. We have reused that way of thinking and creating communication in several recent projects. For example when we changed the account system and model for member funds we were able to effectively create communication concept and communication plan ourselves, using the methodology we previously developed with Symbal\u2019s help\u201d<\/p>\n<p>Aron Olbers, Business developer IT, S\u00f6dra Skog, 2019<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Symbal change communication experts facilitated the preparations and planning for the change journey and trained key people in the project organization in change communication theory and practice.<\/p>","protected":false},"author":2,"featured_media":2208,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"project_category":[15],"project_tag":[],"class_list":["post-2202","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-change-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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