5 moments of need®

We use the 5 Moments of Need® framework as a tool to take advantage of how the brain and memory work. We help you anchor learning to peoples’ moment of need more quickly and with a higher chance of retention through relevance and repetition.

5 Moments of Need® Methodology

5 Moments of Need® is a framework for gaining and sustaining effective on-the-job performance of employees and work teams.

Symbal is a 5 Moments of Need® Preferred Affiliate with APPLY Synergies. APPLY Synergies is the owner of the 5 Moments of Need® Methodology as well as related Consulting Services and the 5 Moments of Need Academy. As a Preferred Affiliate, Symbal is an official extension of Apply Synergies in Sweden.

5 Moments of Need® Services

Workflow learning
capability audit

We help you assess your current training department’s readiness to create workflow learning solutions. The four week assessment unearths skill capability gaps beyond training, and provides your team with a prioritized road map, via a performance-based approach to learning.

5 moments of need

If you’re ready to transform to a performance first mindset and extend your reach into the workflow, just choose a project and let’s get started! We help you building out a proof of concept, measuring initial results, and tweaking as needed to successfully move forward with the full solution build.

Business impact
measurement workshop

It’s impossible to fully measure the impact of training—with a training first mindset. Through the implementation of a digital coach, or EPSS, along with the knowledge and skill base of measurement’s two core approaches, your team can connect the dots from training to business impact.

Content management
strategic plan

Successful performance-first solutions must be able to deliver unencumbered content, through any and all channels needed. This is made possible through a content management capability. Let us work with your team to develop an operational plan that optimizes your content and solution development time!

5 Moments of Need® Methodology

Ensure your learning is meaningful and effective by designing for The 5 Moments of Learning Need. This course arms and certifies you with the skills you need to actually make the shift and successfully meet your learners where they need you—on-the-job and in their workflow.

Companies using 5 Moments of Need®

“The solution for Bayer won two Golden Brandon Hall awards for Best Performance Support Technology and Best Blended Learning Solution, for three years in a row”




“We’re improving operational efficiencies across our global supply chain and empowering our frontline operations through innovative, workflow-based performance support”



“The project won an award for. “Best International Digital Transformation of a Training Program in response to COVID-19”