Get equipped for change

Lead your initiative to success by winning
hearts and changing behaviour.

Empower Sustainability!

Clear communication, collective understanding, perception of essential contributions – we can help you get there.

Experienced change facilitators and a full creative studio under one roof.

That’s Symbal.

Facilitation for effective change

When failure is not an option, hire a seasoned change specialist


Skilled specialists facilitate your journey from strategy to execution. We help you make quick, smart decisions and plot out all the actions to make your initiative a success. Whether you need strategic or operational help, we have experts to meet your needs.

Learn more about our change specialists >

Artistry with impact

Communication and learning that gets people to change habits



Symbal Studio delivers tailormade communication and learning solutions that do justice to your message. Use storytelling to give people a wakeup call and learning to drive real behavioral change, whether it’s in the office or on the shop floor.

Check out some of our work

We use practical methodologies

We use effective methods based on research and long-term best practice. It helps both us and our customers to stay the course, prioritise the right things and see what it takes to make change happen.
The Change Communication and
Learning Model

We’ve been applying and refining this model since 2003. It not only describes the change journey for an individual but also provides guidelines on how to communicate with many people in a community.

Read more in our book >

5 Moments of Need®

This is a framework for gaining and sustaining effective on-the-job performance. It does this by anchoring learning to a person’s moment of need. And that leads to new skills put into practice quickly.

Read more >

Transformation that matters to our customers

We live and breathe in our customers transformations – ultimately it is about a different tomorrow, with new and unexpected competition, as well as a society and a world in monumental change.

Digital transformation

The real trick to digital transformation is changing behaviour. You have to overcome vastly different levels of digital aptitude, frustration with delays and varying local realities. We’re helping clients succeed at digital transformation with strategies tailored to different target groups, creative communication and the right training for the right individuals.

Schedule a session to learn more >


You’ve set the bar high. Now you need everyone to take action. Many of our current projects are all about helping companies avoid greenwashing by connecting their sustainability goals to the right internal actions – and making sure they happen. And that lets them communicate their sustainability wins with a clear conscience. 

Read more >

Companies we’ve proudly supported

“Symbal is a responsive and professional communications agency that contributes both knowledge and creativity.”

Communications Manager, 
International Furniture Company

“The collaboration meant that we were well prepared for the change and had a story that everyone understood and felt involved in.”

CEO, E.ON Elnät

“It was a complete success when we launched our new strategy for our leadership forum. The film and the messages were received with applause and we’ve received many comments that it fulfilled its purpose.”

Communication Manager, 
Orkla Foods Sweden

Scrolled this far?
You’re ready for the deep dive!

We’ve boiled down 20 years of change experience into a book that gives you a framework for planning, preparing and executing efficient change communication.

Scrolled this far? You’re ready for the deep dive!