Change Communication

Symbal delivers the means for dialogue and communication, relying on effective methodology. We create content that inspires, help facilitate the dialogue and produce guides for those who lead the conversation, and we train them to excel.

Prepare and plan to dress for success

Our change communication professionals have the know-how to help you minimize risks and avoid obstacles. We deliver change communication analysis, strategies and plans.

Create awareness to make hearts beat in anticipation

You need two things to get people to feel, and understand the direction of change: Your why story about the attractive future where the change will lead and the reasons behind it. Your explanations about what the change means to the business, customers and people.

Create interest and a feeling of security & commitment

Help people to onboard the change journey with both brain and heart. Initiate and own the dialogue – Do not hand over the initiative to the grapevines. Take command in both the digital and physical space. And most important trim communication channel no 1 – Leadership is key to change. Give them the upper hand by providing them the means to communicate and shine as leaders.

“The collaboration meant that we were well prepared for the change and had a story that everyone understood and felt involved in.”

The impact: Consensus in the management team, time savings, transparency and high commitment. Minimized rumors and eliminating resistance.

CEO, E.ON Elnät

“Together, we created a good foundation for our communication prior to the implementation of a global development program within the company. Symbal is a responsive and professional communications agency that contributes both knowledge and creativity.”

The impact: One common method for change communication globally.

Communications Manager, International Furniture Company

“It was a complete success when we launched our new strategy for our leadership forum. The film and the messages were received with applause and we’ve received many comments that it fulfilled its purpose. The messages conveyed both a sense of urgency and faith in the future. Without you, this could not have been as successful as it was.”

The impact: High commitment and clarity empowered operational leaders to act.

Communication Manager, Orkla Foods Sweden