We created a micro-learning induction program driven by an automated sequence of text messages. New hires get small nuggets of content on a regular basis delivered to their phone, starting with a short, friendly video message from a big boss. The short info bursts lead to a central learning hub where the user can look into more topics at their own pace. There is a wide range of content on the hub, from an interactive sales film where you have to answer a customer’s demands, in-depth e-learnings, a high-speed tour through the main office filled with surprises, inspiring messages from your new colleagues and real-world challenges. All the content is presented in a light, fun, modern package.