So, how do you make sure everyone understands dry legislation? With interactive films based on old-school side-scrolling video games, of course! We created five films that each took a GDPR topic and turned it into a gamified adventure, complete with spritely characters and throwback music. The choices employees had to make in the films were based on tricky real-life data handling situations. When they got it wrong, bad things happened to their sweet little character. But when they got everything right, victory was theirs.

The results

Turning the core messages in an action-oriented game helped make the key lessons stick. It also toned down the fear of this complex legislation and its potential punishments by presenting the rules with humour and making the key actions clear.