Symbal Communication

Insights

Step into our world of communication and learning for reaching true change. As a company with many different areas of expertise, we also have different areas of insights that we want to share with you. Maybe, you’re looking for specific advice, checking in to get updated on the latest trends, or maybe you want to deep dive into our change communication methodology? We have it all here!

The trap of introducing new stuff without a solid foundation.

The trap of introducing new stuff without a solid foundation.

One of the main reasons that some companies manage to successfully implement change after change is that they use and build upon an inherited foundation in the company in both communication and leadership. The trap of introducing new stuff when there isn’t a clear foundation can be avoided in varying degrees, depending on what your organizational foundation looks like.

read more
How do you engage middle managers in your company?

How do you engage middle managers in your company?

A common mistake is skipping the middle manager. Often, they either lack basic knowledge about the change initiative or haven’t been given enough time to go through the personal change process themselves. This is often because middle managers aren’t seen as an important target group for change communication. A middle manager who acts as a change leader is the strongest and best communication channel to drive change.

read more
The trap of stuffing square pegs into round holes.

The trap of stuffing square pegs into round holes.

One trap that’s pretty easy to fall into is when the change you want to make hasn’t been properly prepared. New working methods and technological solutions are being rolled out without target group analyses, general planning or a comparison of organisational cultures and structure. Avoid falling into the trap of not preparing the change and stuffing square pegs into round holes!

read more
The importance of being a present leader through the change journey.

The importance of being a present leader through the change journey.

To remain relevant, many companies today make significant changes at different levels simultaneously. According to Gartner’s latest findings, over 80% of employees experience “cultural tensions” or competing priorities that they find difficult to balance. Therefore, it is extra important to be clear when communicating, to be present and to have an overview of the entire work situation of the staff.

read more
Why is ‘Why’ so powerful?

Why is ‘Why’ so powerful?

You can change a lot if you manage to inspire a genuine commitment to the reasons behind making the change in the first place. In day-to-day operations, the scenes of purpose and reason effect how we perform and how we take on everyday work, and it becomes especially important when one wants to effect a change or take a developmental step. Still, the ‘why’ is too often forgotten…

read more

What is change communication?

Read our introduction to the change communication and learning model for efficient change.

Join our newsletter

Do you want to pick our brains in your mailbox instead? Sign up for our newsletter!

 

Want to talk?

Anders Bergelin

Sales Manager
+46 70 845 62 52
anders.bergelin@symbal.com

Sara Ahlberg

Senior Change Communication Creator
+46 73 232 36 01
sara.ahlberg@symbal.com

Peter Gustafson

CEO
+46 70 845 62 62
peter.gustafson@symbal.com

en_USEnglish